The words on your website communicate directly to your target audience, so it makes sense to use them as effectively as possible.

Despite this, many business owners miss out on easy profits by trying to piece together content themselves.

Yes, everyone can write, but writing for online audiences is different. Here’s why.

• People read websites differently to print material.
• Website writers use special techniques to encourage people to read more.
• Professional online writers are trained to drive enquiries to your business.
• Effective website writers know what to include, and what not to include.
• Great website writers showcase your business in the best possible way.
• And they ask the right questions, no matter what industry you’re in.