“If you build it… you may still need Google AdWords.”

Jennifer Mesenbrink

Pay Per Click

And no more!

You can build it, but without putting some flyers on the local notice board and letting your friends know, no one will come to the game. The movie was wrong!

If you want to attract new customers to your business online, you’ll need to do some form of marketing.

Search engine marketing (SEM) is commonly known as sponsored links, Google AdWords or Pay Per Click (PPC) marketing methods. This is a great place to start with online marketing as you can turn on instant targeted traffic to your website to help achieve your business objectives.

My PPC advertising experience has rein over 15 years of experience helping websites and businesses grow by running PPC campaigns on Google, Yahoo, Bing, Facebook, LinkedIn and more.

The PCC approach is to start at the end and work backwards. This helps determine what you are willing to spend on a lead, sale, sign-up, visitor etc, and from there analyse the market and competition, and advise on what sort of budget is required.

If we don’t think PPC will work for your business, we simply won’t recommend it. The fees are flexible to work with different kinds of markets and budgets so clients get value for money from search engine advertising.

We’ve had experience running campaigns for B2C and B2B companies, in a range of different industries including Finance, Hospitality, Insurance, Telcos, Retail, Mining, Software, and more.