Client: Carbon Novated Leasing

Services: Custom Web Development, UI/UX Design, Performance Optimization, CMS Setup

Website: car-bon.com.au

The Brief

Carbon Novated Leasing initially engaged Cky Media to maintain and troubleshoot their existing website. However, years of stacked software updates, conflicting plugins, and legacy code had rendered the site heavily bloated, buggy, and slow to load—creating a frustrating experience for both site visitors and the internal team trying to make updates.

Recognising that patch fixes were no longer cost-effective, Carbon Novated Leasing commissioned Cky Media to build a completely new digital platform from the ground up.

The Challenge

  • Technical Debt & Instability: Conflicting third-party plugins were breaking page layouts and interfering with site functionality.

  • Poor User Experience: Complex page structures made it difficult for potential clients to navigate novated leasing options easily.

  • Low Google PageSpeed Scores: Heavy code scripts crippled mobile load times, hurting search rankings and conversion rates.

  • High Maintenance Overhead: Content management was tedious and required technical intervention for basic updates.

Our Approach & Solution

Cky Media designed and engineered a streamlined, lightweight web experience tailored to Carbon Novated Leasing’s business goals:

  1. Clean-Code Rebuild: Replaced plugin-heavy dependencies with clean, custom-coded architecture to eliminate bugs and ensure long-term stability.

  2. Intuitive UX/UI Design: Created a modern, approachable layout that guides users smoothly through complex financial products and vehicle leasing options.

  3. Google PageSpeed Optimisation: Optimised assets, scripts, and caching strategies to deliver ultra-fast load times and achieve top-tier Google PageSpeed Insights scores.

  4. Effortless CMS Controls: Configured an intuitive content management interface, allowing the Carbon Novated Leasing team to manage pages, update rates, and post updates without touching a single line of code.

Key Highlights & Outcomes

  • Peak Performance: Drastically improved PageSpeed Insights scores across both mobile and desktop.

  • Zero Bug Rate: Eliminated plugin friction and script conflicts for seamless site reliability.

  • Mobile-First Layout: Designed to ensure frictionless browsing on any device.

  • SEO-Ready Foundation: Clean markup and fast response times position the site to rank effectively on search engines.